Partner data management

i-Agent provides a comprehensive database on business partners. The basic information is supported by "soft data." Information on favourite hobbies, travels and marriage anniversaries are often the key factors that in decisions regarding further cooperation tilt the scales to the side of the user of the application.

The classification of customers into groups enables a simpler and more cost-effective performance of business activities (e.g., mailing, event and venue organisation and management), which are thus able to reach the target groups in the most suitable way.